The big question since the dawn of the modern mobile era is how mobile devices can work to improve your productivity. For society, big leaps in wealth tend to come with leaps in productivity, such as the Industrial Revolution, the production line, factory automation and the Internet.
Mobile
offers such an opportunity to increase productivity too, to enable us
to do more, faster and smarter; and every company will have
opportunities to use this technology to improve their business.
A
deep knowledge of different mobile technologies is important to
understand how they can be leveraged by a business to improve
efficiency and productivity. Such gains can be realized both through
customers and employees.What
can a customer do to improve their productivity? A great example is
mobile checkins from Air Canada with their iPhone app. It reduces the
need for checkin agents on the one hand, and reduces the need to
queue for the customer. Both Air Canada and the customer win.
The
demand for access to business information and applications through
mobile technologies such as the Apple iPhone and iPad, Google Android
and Windows 7 is mounting as consumer preferences and behavior spill
over into the business workforce. The immense growth of adoption of
these technologies around the world has many business managers
wondering how to effectively position their firms to benefit from the
trend of mobile technology. The drive for mobility is part of the
business technology agenda for most companies today. Obviously,
however, in a business rather than personal context, more types and
complexity of information are needed, ranging from access to
documents and presentations, to status on initiatives and processes,
and for specific application needs to perform various business
intelligence functions.
It
is clear that by just having mobile access to e-mail is profoundly
insufficient against this fast-moving mobile background for
increasing productivity and producing better-informed employees. The
integration of mobile devices such as laptops, tablet computers,
PDAs and smartphones, along with their various applications and
software, make it easier than ever for workers to collaborate and
businesses to communicate with staff, customers, and vendors.
Mobile
technology allows people to use company data and resources without
being tied to a single location. Whether your staff are travelling to
meetings, out on sales calls, working from a client's site or from
home anywhere on the globe, mobile devices can help them keep in
touch, be productive, and make use of company resources.
Mobile
IT devices can also change the way your company does business -
new technologies lead to new ways of working, and new products and
services that can be offered to your customers. They can make your
team more efficient, more creative, and more valuable to your
clients.
Every
day businesses are learning more about the ways mobile technology can
be used to increase their productivity and lead to increased
profitability.
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